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Link Building - The Beginner's' Guide to SEO - Moz. Moz logo. Menu open. Menu close. Search. Moz logo.
A healthy link profile is one that indicates to search engines that you're' earning your links and authority fairly. Just like you shouldn't' lie, cheat, or steal, you should strive to ensure your link profile is honest and earned via good, old-fashioned hard work.

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